Hess Truck 2024 60th Anniversary. 2024 60th anniversary holiday toy! A special commemorative “60” insignia on the front grille celebrates six decades of the hess toy truck, a holiday tradition started by leon hess in 1964.

More details will be announced later this year. The 2024 60th anniversary hess fire truck with car and motorcycle is now available for purchase exclusively at hesstoytruck.com for $45.99 with free standard.